Know What’s Working on Social Media: 10 Free Social Media Analytics Tool
The answers are out there, and there are tools to help you find them. I’ve collected a bunch of my favorites here in this post. Feel free to give them a try and see what insights you can find in social media analytics tools.
10 Free Social Media Analytics Tools
With Buffer‘s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. My favorite feature—and one I’m always stoked to see!—is the Top Tweet/Top Post badge that pops up when an update goes above and beyond the average performance and good for social media analytics tools.
This Pinterest tool helps with much beyond analytics. You can schedule pins, promote pins, and gain new followers all through Viralwoot. The analytics on the free plan shows you new followers, new repins, and new likes, and paid users have the option to receive pin alerts when content from your website gets pinned.
One of our favorite Twitter tools, Followerwonk shows you detailed breakdowns of your followers and activity. Click on the Analytics tab, enter a Twitter username (either yours or someone else’s), and view information on followers and following. See stats like when your followers are online, when you typically post, and how your followers fall into categories like social authority, activity, total tweets, and follower count.
A complete Instagram management tool, Iconosquare includes a user-friendly Instagram analytics section that shows big-picture views of posts, likes, comments, and followers, as well as breakdowns for the last seven days or last month, plus scores for love (the likes on your photos), talk (the comments on your photos), and reach (how many likes come from outside your followers).
From the main analytics dashboard, you can click to receive a summary snapshot of your main stats sent to you via email.
Another spot for Instagram stats, Collecto offers an overview of the main engagement stats for your account plus a quick view of your most liked, most commented, and most popular photos of all time
The No. 1 use for Google Analytics is for analyzing website traffic. And as part of the analysis, you can dig into the referral stats on your social media marketing as well. Click through to Acquisition > Social, and you can check out how many visits your site receives from each of the major social networks. If you choose to add goals to your GA tracking, you can see the direct impact of social on the goals and paths as well.
The analytics at SumAll come from a huge number of assorted, connected apps. You can wire up your major social media accounts – Twitter, Facebook, Google+, LinkedIn, and more – and SumAll and other social media analytics tools will send out a daily or weekly email with insights on how things have changed day-to-day and week-to-week. All the info is saved to a web dashboard, too, for easy viewing any time.
Free plans on Quintly let you access analytics for up to three Facebook pages, offering stats on the main engagement metrics plus stats on follower growth. When you add multiple pages, you can quickly see at-a-glance how the pages compare on the graphs.
The robust features at Cyfe let you create a custom dashboard filled with stats from dozens of marketing tools. Their social media section lets you sync up all the major networks and pull overview reports or individual reports for the accounts you manage and the accounts you want to follow in social media analytics tools.
For hashtag campaign tracking, Keyhole offers a wealth of statistics that can help you sort the popularity and success of a branded hashtag (or any other hashtag you choose). You can save a hashtag search so you can quickly and easily refer to it later on.
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